CHOOSING THE RIGHT DEGREE

Who Should Study Digital Marketing?

AMANDA SMITH OCTOBER 17, 2017

Who’s best suitable for a career in digital marketing? This is a typical question most people ask when contemplating whether or not they intend to study digital marketing. The best way to approach this type of question is to first determine what hiring managers in the field are looking out for as they make hiring decisions. Is it all about the credentials, education, and skills, or are there other elements that you should probably be aware of as you appraise your career potentials?

Who Should Study Digital Marketing?There is an emphasis on having the right credentials, education, and skills in today’s labor market. However, there are also definite personality traits that hiring managers look for in choosing potential candidates for their digital marketing teams.

Traits of Successful Digital Marketers

A multi-national digital marketing company – Fresh Egg gives a good description of what hiring managers look for regarding desirable personality traits in digital marketing applicants. Their list includes:

Self-assured – While projecting assurance with your own abilities is imperative to inspire the confidence of co-workers and clients, so also is being careful not to cross the line into arrogance or over-confidence.

Collaborative – This is central to becoming part of a team of brilliant digital marketing professionals. This implies that you will need to be sure that you have cultivated excellent communication and interpersonal skills.

Creative – Creativity is indispensable to a career in the dynamic field of digital marketing, guaranteeing your ability to identify opportunities, think of creative solutions to problems and test new ideas.

Adaptable – As technology is constantly evolving, so also are marketing techniques. Being able to quickly adapt to these changes is essential to success.

Dependable – As in any career, digital marketing employers want employees they can depend on to show up, honor commitments, do their best work and meet deadlines.

Enthusiastic/Motivated – Hiring managers want job seekers with enthusiasm. Make a point of studying everything you can about the industry, displaying a genuine passion for digital marketing. A solid personal online presence also shows that you are zealous about the digital world, and is something that most employers look for in prospective candidates.

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Digital Marketing Education: Acquiring Your Career Skills and Credentials

Who Should Study Digital Marketing?Whereas those personality traits are essential to success, so also are a well-rounded education in digital marketing, the credentials you will earn through that education and technical skills. All of these can be obtained by completing digital marketing courses.

For a comparatively fast career launch, you can study digital marketing fundamentals with a diploma-level digital marketing degree, which will afford you a well-rounded foundation in fundamental techniques and skills. Completing one of these courses will offer you the qualifications you require for an entry-level marketing position. Once you have a foot in the door, you can further your studies, progressing on to a degree-level digital marketing program, which can be done by means of accredited online courses to make balancing school and work easier.

Via these programs, you can acquire an associate’s degree, which affords the credentials, and skills you need to move past entry level as a qualified digital marketing expert, or a bachelor’s degree, which can offer the career skills you require for managerial positions.

So who should study digital marketing? Anyone who’s interested in a profession that keeps them on their toes and willing to invest in the career skills needed to make it happen.